5 Tips on Building LinkedIn Profiles for Small Businesses

Have a good LinkedIn profile is one of the most important parts of your presence online.

It is an amazing tool to connect with future employers, potential clients and other like-minded people in your industry.

Your profile needs to do a good job of selling you and your skills. To help you get the most out of your LinkedIn profile, we have put together the 5 best tips for building LinkedIn profiles that work!

1. Write a Compelling Profile

When looking to get more from your LinkedIn marketing strategy, one of the first things you need to look at is your profile. Having a compelling profile is critical to your success in marketing with LinkedIn.

Your profile needs to be complete, detailed, interesting and push the hot buttons of your potential clients or employees.

Essentially, your LinkedIn profile should be an online representation of your resume.

You need to add a professional LinkedIn profile photo that showcases the professional side of you. You don’t want to look too casual in your photo.

TheĀ Wealthability profile is a good example of a great profile.

2. Highlight Your Experience in the Summary

The summary part of your profile is one of the best ways to showcase the things that make you unique in your work. And why you are important to the industry.

The headline is also vitally important. Being right at the top of your profile, the headline is the first thing people see when they visit your profile. So don’t forget to make that compelling.

3. Use Your Resume to Fill the Experience Section

The experience section of your LinkedIn profile is effectively your online resume. When formatting this section, it is vital to include any and all past employment, education, and industry.

This information is usually on your resume already, so you can often copy and paste this information into your profile for speed.

Make sure you add as much experience as you have to offer. Employers will want to see exactly what experience you have in the particular industry they are in.

4. Showcase Your Skills

The skills area of your profile is an incredibly important part of your profile. It’s one way that potential employers and recruiters can discover you. In fact, your profile will receive more views when it has skills included.

Just like your experience section, you can copy and paste this information from your resume for speed. Make sure that your focus on the skills that are most relevant to your career objectives.

5. Request Recommendations

Receiving recommendations from individuals you have worked with can be incredibly influential when it comes to employers. It often acts as a reference for your work.

One of the best ways to receive a recommendation is by giving a recommendation to someone else. People love being recommended and they will most likely reciprocate.

You can also get recommendations from former employers (if you still have a decent relationship with them), mentors and former college professors.

Want to Learn More about Building LinkedIn Profiles

Building LinkedIn profiles that work for you to attract potential employers or even to attract new business is critical. The steps in this article have given you the blueprint to the perfect profile.

Did you find the answers you were looking for? If so, we have more articles on the benefits of LinkedIn and LinkedIn profile details and so much more on our website. Check them out today!


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