Did you know that over 70% of small businesses have a website? While creating a website is the first step to growing your business, it takes some planning to make it successful. Search engine optimization (SEO) is the key to doing so!
One important element to boosting your website’s performance is SEO backlinks. So, what are backlinks in SEO? Keep reading to find out!
Understanding SEO Backlinks
Backlinks are on websites other than your own but direct traffic to a page on your site. You may also hear them called inbound links. Having quality backlinks can help you rank higher in search results, which is why they are so important for SEO.
Now that you know what backlinks are, let’s look at some of the best strategies for obtaining them!
1. Try the Direct Approach
When you produce valuable content, you’ll find that relevant websites are willing to link to it in their blogs. For example, if you produce sewing tutorial videos, you can reach out to craft store owners asking them to link to your tutorials. Oftentimes, they’ll do so because the video will inspire potential customers to buy their products to follow the steps in the video.
No matter your niche, the important thing is that your backlinks are on relevant websites. Email potential partners directly—it doesn’t hurt to ask!
2. Link to Other Websites
When you create your content, you likely already make external links. A great way to gain link partners is to contact the site owner and let them know you’ve linked to their content.
They may be appreciative and return the favor.
3. Guest Blogging
This practice involves writing a blog post for another website in your niche and including a link to your webpage. The publishing website benefits through your quality content—which they obtain without charge—and you get a backlink!
If you participate in guest blogging, make sure the website you pair up with is relevant and produces worthwhile content. Some websites that are willing to publish your guest post aren’t worth your time.
4. Buy SEO Backlinks
Buying backlinks is possible, but you should make sure every SEO backlink is suitable to your niche. If you pay for backlinks on websites that have nothing to do with your business, it could end up doing more harm than good.
Thus, we recommend only buying backlinks from websites within your field of expertise.
5. Use Link-Building Software
Building links on your own can be a hassle, especially if you are new to it. Using the best link building software can make it a lot easier to build backlinks using the proper keywords.
Most often, these software programs also help you develop a long-term plan for link-building success.
Obtain SEO Backlinks the Easy Way!
Many people forget about backlinks for SEO, but you shouldn’t! By implementing these strategies, you can obtain quality SEO backlinks for your website. Doing so will increase your search engine ranking and help your website gain traffic!
Now that you know what a backlink in SEO is, be sure to check out more marketing tips. You can find them on our website by browsing more business-related content on our site!