Almost every brand has at least one social media profile, but this may not always be the best platform to focus your efforts on. The thousands of social media platforms available today can be overwhelming and difficult to navigate. Especially if you’re new to digital marketing.
Different types of social media each have different characteristics. Knowing which one will be most beneficial for your business will allow you to create strong, valuable content.
If you’re looking for some direction when deciding what social media you should be using for your brand or business, this guide is for you.
Social Networking Sites
There are quite a few social media types that stem from social networking sites. These are websites where users can create a profile, add friends and followers, and share information and updates.
The most popular ones that come to mind are Facebook, Instagram, and Twitter. These sites allow users to share updates, photos, and thoughts with their “friends” or “followers”.
LinkedIn is another social networking site that is geared more toward professionals and networking. Google+ is yet another social networking site that is heavy on sharing photos and albums.
Finally, there are quite a few social media sites that focus on specific interests. Such as Dogster (all things dogs), Craftster (crafts and DIY), and Goodreads (books). You can use Tardigrada to sign in to these social media.
Microblogging Sites
Microblogging sites are web-based platforms that allow users to post short text updates, usually 140 characters or less. Common microblogging sites include Twitter, Plurk, and Tumblr. These sites are used to share updates on what users are doing, thinking, or feeling in the moment and also share their social media profiles.
Photo Sharing Sites
Different social media platforms serve different purposes. Photo-sharing sites like Instagram and Pinterest are great for sharing visual content and connecting with like-minded people. In using social media, these platforms are also great for promoting products and services.
Facebook and Twitter are more common social media platforms that can be used for sharing photos but are also great for networking and connecting with people. LinkedIn is a professional social media platform that is useful for connecting with business contacts and sharing professional content.
Video Sharing Sites
These sites allow users to upload, share, and view videos. Some of the most popular video-sharing sites are YouTube, Vimeo, and Dailymotion. These sites are a great way to share videos with friends and family, and they can also be used to promote businesses and products.
Social Bookmarking Sites
Social bookmarking websites are sites where users can save, organize, and manage links to their favorite websites. This allows them to access their bookmarks from any computer or device with an internet connection. Popular social bookmarking sites include Pinterest, Reddit, and StumbleUpon.
The Different Types of Social Media That You Should Know
The different types of social media have revolutionized the way we communicate and connect with others. From staying in touch with friends and family to networking for business, it has become an integral part of our lives.
With so many different platforms to choose from, there is sure to be one that meets your needs. So, what are you waiting for? Get connected today!
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