The most recent announcements by Instagram’s parent firm Facebook state that there are 500 million daily active users on Instagram; and 1 billion monthly active users. So, if you have a business, you can establish your online presence on Instagram.
Now, if you want a piece of the Instagram pie and want to drive traffic to your brand, you will want to create video content for Instagram.
Below, we will go through an essential guide to making videos for Instagram so that you can start building up your brand and promoting your Instagram account.
Keep Your Videos Short and Sweet
If you’re creating videos and want to be famous on Instagram, you should keep them short and sweet. Your videos should be under 60 seconds long and focus on a specific topic or message. People are more likely to watch a shorter video all the way through.
You should also use descriptive and keyword-rich titles and descriptions. These will help people find your videos.
Make Sure to Upload a Compelling Video
Consider using bright colors, exciting visuals, and an engaging narration to make sure your video stands out. This means your video should be eye-catching and engaging and tell a story compelling people to want to follow your brand.
If you are taking videos through the iPhone, it helps if you know how to add music to iPhone video. A really good video editing skill will make your videos more compelling.
Hashtags are one of the essential tools for promoting your videos on Instagram. You can reach a wider audience and get more views by tagging your videos with relevant hashtags.
What you need to do first is to research. Find out which hashtags are used by similar accounts and use them in your videos.
It also helps if you use a mix of famous and niche hashtags. Using famous hashtags will help you reach a wider audience, but using niche hashtags will help you target a specific audience.
Make sure that the hashtags you use are relevant to your video content. This will help you get more targeted views.
Use Captions and Annotations
Captions and annotations can be a great way to engage with your audience and give them more information about your video.
Annotations can provide more details about what’s happening in the video or give a call to action. When using captions, keep them short and to the point.
Both captions and annotations can be added after you’ve filmed your video and before you post it to Instagram.
Select the “Add Captions” option in the Instagram app to add captions. You’ll need to use a video editing app like iMovie or Adobe Premiere for annotations.
Create Great Videos for Instagram to Grow Your Following
There are many reasons why people use videos on Instagram. It can be for their business. Others want to be famous on Instagram and be recognized as influencers. Remember that the goal is to keep the number of followers increasing.
A way that you can add great content is through videos. However, you cannot just upload whatever videos you have, especially low-quality ones.
You have to make sure that you have great Instagram ideas for your videos to attract more people to your page. Moreover, excellent video editing skill is very necessary.
For more helpful ideas and tips, be sure to check out the rest of our blog!