About 56% of small business owners planned to grow their businesses in 2020. Then COVID-19 happened.
Small business marketing is as important as ever. If you want your business to rebound quickly from the pandemic, you need to have the best marketing strategy in place for your business.
Don’t panic, just keep reading. You’re about to learn the best small business marketing ideas and tips for your business.
1. Know Your Market
The key to successful marketing is the connection you create with your customers. You can do that when you understand them.
Small business owners love to have a broad target audience. They want to serve anyone who’s interested in their products or services.
They don’t realize that getting more specific brings more business. That’s because people can immediately identify themselves.
Create a niche within your market. Look at the competition and find out where the opportunities are.
2. Analyze Data
Do you make small business marketing decisions based on assumptions and your intuition? That will get you only so far.
You have to collect data, which is easy these days with a digital marketing campaign. Google Analytics, Search Console, and social media analytics tell exactly where your customers come from.
Email marketing and CRM tools have reporting capabilities as well. Use all of the data at your disposal to pinpoint holes in your sales and marketing efforts.
3. Map the User Experience
The user experience is made up of every single interaction a person has with your business. It starts from the moment they see their first social media post. The customer experience doesn’t really end, especially if you want them to buy from your business again.
It helps to map out every point of interaction. You can see exactly where leads lose interest and you can improve conversions.
4. Manage Your Time
Entrepreneurs fall into a cyclical pattern where they work on marketing when business is slow. Their marketing efforts pay off. They have too many customers to work with and they have to drop marketing.
This type of inconsistent marketing is no way to run a business. You need consistency in your business. These feast or famine cycles lead to burnout.
If you’re thinking that it’s too expensive to outsource marketing or hire someone internally, think again.
There are marketing firms with creative business models that make outsourcing affordable and effective. Learn more about those programs.
5. Ask For Customer Reviews
Customers look online before they make a buying decision. They’ll look at your website, but they’ll also look at reviews and testimonials.
Ask your current customers to post reviews on Google and other relevant sites. Post several testimonials on your website so potential customers can see first-hand what it’s like to work with your small business.
The Best Small Business Marketing Tips
There’s so much more to small business marketing than posting random thoughts to social media. Use the tips in this article, and you’ll find marketing success.
For more helpful business tips, be sure to visit the home page of this site.