Over 3 million businesses actively advertise on Facebook. As one of the biggest social media platforms in the world, using the platform to promote your business is a vital digital marketing strategy.
But if you don’t know what you’re doing, your engagement is going to fall flat. Using the platform as a business is a completely different approach to how you would use it as an individual.
Keep reading to learn everything you need to know about how to promote a business on Facebook.
Centralize Facebook Management
Social media marketing has a lot of moving parts. If you have more than one social media manager on a team, it’s a good idea to specialize roles for each platform.
This means one person manages all the Facebook marketing and engagement. This doesn’t necessarily need to be the same person making the content.
If you have multiple people currently managing your Facebook business account, look into a Facebook page ownership transfer. This way you can streamline who has access and is responsible for your various platforms.
Post Content Regularly
Posting content is a great way to start conversations and create room for engagement with your audience. A consistent and regular content schedule is the best way to achieve this.
When your audience sees your content, they can react, share, and comment. The better your engagement, the better your online presence.
Remember to use the full extent of content creation options available to you. Create posts, go Live, post Stories, and facilitate conversations in Groups.
Use Personalized Ads
Growing your business sometimes means spending money to get to the right people. When you use Facebook’s personalized ads, it suggests your business profile to people its algorithm has determined are likely to engage with your page.
Since the ads are shown to people most likely to engage with your page, it means it has a higher return on investment. This way you grow your online audience. And as your audience grows, your organic impressions increase.
Host Events, Contests, and Giveaways
Sometimes your audience gets used to what you’re posting, and they stop engaging. To keep things exciting and push for organic engagement boosts, host things!
Events, contents, and giveaways are all great ways to promote your business online. Your audience rapidly grows as people who weren’t previously part of it join as part of their entries.
Analyze Engagement Trends
Another benefit of Facebook for business success is its data generation. You can easily track the success of your past marketing campaigns, and use this to fine-tune your future content.
Facebook can help you determine the best times of day to post content, getting the most engagement with your audience.
Promote a Business on Facebook
Knowing how to promote a business on Facebook is vital for your success. Facebook marketing is great, once you get the hang of it. Improve your company’s online success by using these tips.
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