YouTube users watch over 500 million hours of content on the platform every week. Every marketer knows that videos on social media are only increasing in popularity.
You might think the Golden Age of becoming a successful YouTuber is over. In fact, there’s never been a better or more lucrative time to start creating long-form videos and killer content on YouTube.
But you need a strategy if you’re serious about being a YouTube star and raking in the big bucks. Lucky for you, this simple step-by-step guide will help you build the best YouTube channel in your field!
Step 1: Define Your Goals and Pick a Niche
What counts as “success” to one YouTuber might not be your idea of success. There are many types of YouTubers who are all successful in their way.
For many, being a successful YouTuber means creating a large community and earning a full-time income. You need to meet certain thresholds to become a YouTube Partner and earn ad revenue. This YouTube post by The HOTH explains what those are.
You also need to pick a niche so you can build authority in one field. Do you want to film make-up tutorials or live game-plays? Pick a topic that you are passionate about and won’t get tired of talking about.
Step 2: Create Branding and a Content Plan
Next, you’ll need either a logo or a high-quality photo of yourself for your channel. You will also need channel artwork and a template for video thumbnails. Use an easy online design software like Canva to do this.
Create a content schedule so you don’t run out of ideas in the first month. Write a list of 52 video ideas (yes, 52!) so you have enough to post one a week for a year.
Step 3: Film and Edit a Stack of Videos
Before you launch your channel, get around five to seven videos in the can first. This will help you be realistic about how often you can produce and post a video. It’s better to be consistent and post once a week rather than post three in one week and nothing for a month.
Use a professional but easy-to-use editing software like Adobe Premiere Pro. Or, you can outsource your editing to a freelancer.
Step 4: Post Videos With SEO Optimization
You’re ready to post videos! But remember, YouTube is a search engine. Choose a target keyword for every video and optimize the title, tags, and description for this keyword.
You should also ensure you have closed captions for hard-of-hearing listeners.
Step 5: Promote and Engage With Viewers
Your YouTube channel is not the cornfield in Field of Dreams. You will never be a successful YouTuber if you expect people to flock to you without knowing you’re there.
Promote your channel on your other social media platforms. Encourage discussion in your comment section and reply to every comment. Listen to their feedback and create videos based on their requests.
Do You Have What It Takes To Be a Successful YouTuber?
Becoming a successful YouTuber demands consistency, quality, and dedication. As long as you keep those in mind and follow this guide, there’s no reason why you can’t make a full-time living from your channel.
The best YouTubers need the best gear to make amazing videos that look and sound great. Browse our technology articles to learn about the latest gear!