Are you looking to create a brand that will resonate with your target market? Do you find yourself at a loss for how to integrate things like color, font, and reputation? If so, then you need to learn all you can about branding your business.
Doing so can help you generate better leads (who have an interest in your product), which will then help you receive higher sales conversions and customers will build loyalty with your brand.
See below for an in-depth guide listing several tips you should use when you go to brand your business. The decisions you make today will impact your sales tomorrow.
1. Use Color Psychology Wisely
Whether you realize it or not, color plays a role in every brand that you build your loyalty with. That’s not to say that you’ll only use brands with the color blue in their logo, but those colors send subliminal messages to your brain.
This is referred to as color psychology, and every successful brand uses it to its benefit. Essentially, they learn about what colors send the message they wish to convey, then integrate it into their logo.
For example, the color yellow sends feelings of optimism and warmth to anyone that sees it, which is why brands like McDonald’s use it so prevalently in their golden arches logo. Meanwhile, the color blue represents emotions of trust and reliability, which is why Facebook uses it as the primary color in its logo. They want you to feel safe and secure when you use their platform.
Look through all of the different emotions and messages that these colors convey. Which ones do you feel line up with your brand? You can also use different shades of the color to send various levels of the same feeling, just like Taco Bell does in their bell logo, where they use two different shades of purple to exemplify creativity and wisdom.
2. Understand Your Customers on a Deeper Level
Can you confidently say who your target market is? How old are they? What are their biggest pain points? If you can’t, then you have a serious issue on your hands.
If you expect to just roll out your new product and it sells out, you’ll be unpleasantly surprised. Selling in high volumes requires you to push your product in front of the right people; people that are interested in your brand as a whole.
Before you take another step, take some time to build buyer personas with your team. These are imaginary customers you make up in your head to get a better understanding of your target audience.
How old are they? What matters the most about them? What do they do for a living? What hobbies do they have? What social media platforms do they use? What do they look for in the brands that they purchase from?
All of this information will help you gear your brand towards the right people. You might realize that your target buyers are looking for a pest control company they can rely on, which would prompt you to use the color blue in your branding, thus exemplifying feelings of trust.
3. Establish a Personal Voice
Which would you rather invest in a service that’s to-the-book and sounds like every other company in their industry or a company that offers a personal voice and fresh perspective? We’re willing to bet you’d choose the latter.
So would your target audience. Far too many companies try to impress their customers with company jargon and by-the-book sales pitches. These branding mistakes will make your company seem disingenuine, and will be a huge turn-off for potential clients.
Make sure that you’re prioritizing a personal voice with all of your content. That includes video, social media posts, blog articles, and everything in between.
As long as your content is informative, your voice will help customers retain your information and build brand recognition with your company.
4. Go Where the Customers Are
Someday, all of the work you’re putting into building your digital presence will help you develop a passive marketing stream for your company… someday.
Meanwhile, you have to go to your customers, wherever that might be. Use those buyer personas you developed to determine where your customers can be found online and in-person, then go to them.
By taking the initiative to go to them, you’ll be building a reputation around your brand. Your target buyers will build brand recall, which will establish you as the leader in your industry in their minds.
5. Put Your Customers First
One would think that this goes without saying, but you’d be surprised. Far too many companies focus too much on their brand and not enough on their clients.
If you truly wish to establish a strong brand, then treat all of the customers you receive, no matter how few there are, like gold. If you treat them right, they’ll award you with repeat business, glowing reviews, and more referrals than you could’ve dreamt of.
Always be quick to invest in methods to service your customers at every stage of the customer journey map. It will help you increase your sales exponentially.
Use These Tips for Branding Your Business the Right Way
Now that you have seen several important tips for branding your business, be sure to use this information to your advantage.
Take the time to browse our website for more articles on business branding, as well as many other topics that you will find helpful.