Did you know that 72% of Internet users learn about a product through video? You should make sure you have a video marketing strategy that targets your key audience and is short and to the point.
Video marketing can help increase your brand recognition. Keep reading and we will walk you through the six common errors in video marketing.
1. Too Promotional
People like videos that are catchy, entertaining, and informative all at the same time. However, if they feel like you’re over-selling, they will browse past your video.
Anything too promotional will lose their attention and takes away from your product and brand. You should focus on showing your audience what need your product satisfies and making them want to learn more.
2. Keep It Short
People have short attention spans and you want to not only catch their attention but make sure that you get your point across as well. YouTube uses audience retention to see how videos perform.
They found that people watch 20% of a 19-minute video and 90% of a 3-minute video. This shows that people watch more of a shorter video and you have an idea of the proper length of videos you should be using.
3. Information Overload
With people’s shorter attention spans and how much information they are taking in a day from school to work to social media, you don’t want to overdo it in your video.
If you put in too much information, you will overwhelm your audience and they will scroll past your video or miss the main point. If you have a lot of features to explain one product, consider making multiple short videos explaining each one.
4. No Clear Call to Action
At the end of your video, you want to provide a clear call to action for your audience. Once you have them hooked, you need to make sure you close the deal.
Whether it’s to check out your social media page with more information about your product or to use a discount code to buy your product, your audience needs clear guidance.
5. Missing Keywords
SEO in video marketing is very important and will help attract your target audience. If you research the terms that they’re searching you can choose keywords and use them in your video title, description, and language.
This will help your video show up and move up higher on Google when people search the keywords.
6. No Emotion
Before you get people to financially invest, you need to make sure they emotionally invest. A video is a powerful tool, and you should use it to tell a story about your company and product.
Further your knowledge and use this guide to video marketing.
Avoid Errors in Video Marketing
Now that you know the six common errors in video marketing, you can make a checklist and when you’re watching your marketing video you can see if any of them apply and make edits
You need to make sure your video is short, catchy, with a clear call to action, isn’t too promotional, brings some emotion, and ties in keywords.
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