Would you like to generate some new clients by the end of the day? Then you might want to take a look at using Google AdWords.
With the right approach, AdWords can bring you a flood of customers in an extremely short period of time. But get things wrong and you may end up losing a lot of money.
Luckily, there are are some simple principles that’ll help you avoid common rookie errors.
Keep reading and you’ll learn what it takes to win with AdWords. Make it to the end of this Google AdWords guide and you’ll have transformed yourself from a rookie to a pro.
The Many Faces of AdWords
When people talk about AdWords, they’re normally talking about the AdWords search feature.
But it’s worth noting that AdWords provides a lot more functionality than you might realize. For instance, there’s the option to run YouTube Ads as well as Display Ads.
Each of these ad formats is blog post centered. Because of this, we’re going to focus on Search Ads in this post.
Picking the Best Keywords for Your Campaigns
With the Search Ads format, you need to find keywords that’ll put you in front of potential customers.
If you ‘bid’ on a certain keyword, it means that your ad will appear, whenever someone types in that keyword. You can use demographic settings, to help localize your ads to certain regions or even certain times.
The amount you pay for a certain ad will depend on the number of competitors you have. AdWords uses something known as an auction system, to help determine the price of the ad.
This means that whoever is willing to pay the most, gets the best ad placement. If you’re in a competitive field, then there’s a good chance your keywords will cost you a lot of money, per click.
Fortunately, you can set a budget ahead of time. This means you have a rigid level of control over your account and how much you spend per day. This is helpful because it means that your ad expenditures are not going to run up into huge figures.
How to Think About Keyword Research
The keywords you target determine a large part of your success with the AdWords platform. You don’t have to use the AdWords platform for long to discover the tradeoff that drives the platform. This tradeoff being the ‘better’ a keyword is, the more it’ll cost you.
But what defines a ‘better’ or ‘good’ keyword?
Well, there are two ways to approach this dilemma.
The first is to use your own judgment. Consider what it is you’re selling and then review the kinds of things your target customer would type into Google to find such an offering.
Suppose you have an ecommerce website which sells tropical fish tanks.
People who are looking to buy tropical fish tanks might type into Google ‘buy tropical fish tanks.’
These kinds of people are actively looking to buy something. That’s what makes this keyword worth targeting.
But, the more specific a keyword is, the more intent it generally has too. Meaning the more likely it is someone typing in that keyword is looking to buy something.
An example of this kind of keyword would be ’45l tropical fish tank with built-in lighting.’
Someone typing in that keyword has already performed a lot of their own research, on what they need. Now they’re looking for the best option.
If you need some help with keyword research then you can use the Google Keyword Tool. This tool is free and can provide a large list of keywords worth targeting. Odds are you have competitors.
This is a good thing because they’ll be using AdWords and driving up the cost of useful keywords. This is helpful because now you can identify which keywords are useful, by finding the ones that are most expensive.
Writing Your Ads so People Pay Attention
Everything we’ve covered so far is only half of the battle. You also need to consider how you’re going to write your ads so that they grab people’s attention.
If your targeting is accurate, then a lot of the heavy lifting is already done for you. But you still need to make sure your ads stand out. After all, you likely have competitors bidding on the same term.
When writing your ads, it’s important you don’t make any outlandish claims. This is important because you don’t want to waste any of your ad spend. If your ad makes promises your landing page can’t keep, people are going to click on your ad and then click the back button.
The fact that they’ve clicked the ad is going to cost you money. But because they’ve clicked the back button, you have no way to recoup that ad spend.
If you need help writing ads that’ll drive results, study ads that are targeting the same keywords as you. You can even use some tools to help you identify some ads that have been running for a long time.
These long-standing ads are the result of continuous testing. Study them to figure out their secrets.
Sometimes you should write a bunch of different ads and then let them run for a while. Eventually, you’ll be able to identify the winning format. If you need help with this you can consider using some software that provides Google Ads automation.
Ready to Use the Information in This Google Adwords Guide?
AdWords can take your business from nothing to something in a matter of moments. But you can only experience this if you know how to use the platform in the correct way.
This Google AdWords guide should give you a good sense of what you need to consider when running an AdWords campaign. You need to understand how the platform works. You also want to be aware of what makes a good keyword.
Succeeding with AdWords is hard. But if you keep experimenting with small budgets, you’ll soon have the knowledge needed to create large campaigns that are successful.
Interested in how you can improve the ranking of your website? Check out this post for some tips!