How do you know if you need PPC services?
PPC ads are a great equalizer for many businesses. Rather than investing hundreds of thousands of dollars in radio, TV, and billboard ads, companies can be stealthy with their marketing budgets.
PPC advertising is also a way for businesses to get a fast start in sales. You can see results right away as opposed to waiting months for social media and SEO to kick in.
Still, there are many PPC campaigns that fail. Even when you think you know what you’re doing with PPC ads, your company can lose a lot of business. Read on to learn how PPC advertising management can do wonders for your bottom line.
Why You Need PPC Services
Pay per click ads are a great way to put your business in front of people who are searching for your products and services on Google and Bing. Those aren’t the only places where you can use PPC ads.
Amazon is emerging as the next PPC frontier as companies realize people tend to use Amazon to research products.
If you think that PPC ads are right for your business, here’s why you should consider hiring PPC services.
1. They Know Digital Ads Better Than You
PPC allows small businesses a way to compete against the big companies, as long as they know what they’re doing.
The thing is, most of them don’t. They’ll create an ad that sends them to their website’s home page with no call to action to capture traffic.
They wind up wasting their ad spend because they don’t know how to get the most out of PPC. That’s why you need to rely on experts.
There’s a lot that goes into a successful PPC ad. There’s the offer that’s being advertised, the landing page, utilizing proper keywords and negative keywords, ad copy, and bidding. There’s a good chance that a PPC ad agency knows more about these elements than you do.
2. You Don’t Have Time to Manage Ads
There’s a list of things that you need to do just to create an ad campaign. Once a campaign is launched, there is constant observation and testing that has to happen. When campaigns are doing well, there’s room to improve.
Do you have the time to test, refine, write better headlines, and diagnose issues? Would you know what to look for if there’s a problem with the ad?
Having someone else manage your PPC ads would be worth it in the long run just for the amount of time you save. You also ensure that your ads are top notch and effective.
3. Better Tools & Reporting
People who provide PPC services invest in tools that allow them to manage ads effectively. These tools can be pricey, and that alone can save you money.
They can look at your AdWords dashboard and Google Analytics and make sense of all of that data. They can then use that data to pinpoint issues or suggest improvements.
That will only bring in a higher return on your investment.
4. You’re Not a Good Copywriter
The most successful campaigns tend to have one thing in common, and that’s compelling ad copy. In Google AdWords, your ad copy has to give people a reason to click on the ad. If it doesn’t do that, your ad will be skipped over.
Amazon listings also depend on copy and images to drive conversions. If your copy is weak, your conversions and revenue will reflect that.
The headline, the offer, and benefits of the product or service all must match the needs of the customer. If they don’t, you’re wasting your money on ads.
Part of PPC services is to provide ad copy that drives conversions. That means creating an ad that will entice clicks, have a landing page or listing that drives conversions.
In-House vs Outsourcing PPC Services
You might be wondering if there’s so much work to running successful PPC ads, does it make sense to hire one or two employees to manage the ads.
Here’s what you need to consider. Hiring digital ad managers isn’t cheap. The average salary for a PPC Specialist is $55,000 a year. That’s not including benefits and investing in tools they need to do their job.
That’s on top of your advertising budget. That cost could easily top $100,000 a year.
Outsourcing PPC ad management is much more cost effective. You don’t have to deal with hiring employees, firing them if they don’t work out, or paying benefits.
With an agency, you have your ad spend, set up fee, and a monthly retainer. The monthly retainer can be $500 a month up to $10,000 a month or more. You may have to do some research, but you can easily find a service provider to suit your budget.
What to Look for in PPC Services
You decided that outsourcing PPC management makes sense for your business. How do you find a good agency to work with?
You’ll start with an online search like most people. Ideally, if you’re a local business, you want a firm that’s an expert in your local area. Take this agency as an example. They specialize in the Philadelphia market.
Take a look at reviews to make sure they have good feedback from their clients.
When you talk to them, ask questions to get a good understanding of their process. Ask them how they work with clients.
You’ll also ask them about reporting and what KPIs they use as measurements of success.
Make sure that they have a solid track record of success. Ask them for case studies and client referrals.
Start Using PPC Services Today
Would you like to up your advertising game?
You can either continue to struggle to make PPC ads work, or you can hire experts who know what they’re doing. You can save time and make money when you hire PPC services. Who doesn’t want to do that?
For more great online business tips, check out these articles on online reviews.