If you’re convinced that social media is a fad, it might be time to reconsider. As of now, 79% of the U.S. population has at least one social networking profile.
And with people spending more time online than ever, social media provides companies with a direct line to their audience.
Of course, using social media for business is different than posting on your personal page. You’ll need a little bit of help.
Here are some of the top reasons why you may want to consider hiring a social media manager.
Expert Branding Advice
Social media management involves so much more than just the occasional post to Facebook, Twitter, or Instagram. It’s also about getting a deeper understanding of your audience.
A social media manager can help you establish your company’s branding strategy. If you’re unfamiliar with the term, branding is a set of practices used to set your business apart from the competition.
Social managers have the knowledge and resources that you need to gain valuable insight into your audience’s mind. You’ll get helpful data through in-depth demographics, platform analysis, and brand perception.
An Improved Web Presence
It can be difficult to get your company the attention it deserves. And if you’re not on the front page of a search engine? Well, you may as well not be there at all.
Believe it or not, a social presence can help here, too. Your social media manager will help you determine ways in which the content you post to social media can impact your overall web presence.
Engines like Google factor social media into a company’s general SEO standing, so the addition of a social page or two might, in turn, deliver traffic to your website.
At its core, social media management — whether you outsource it or do it yourself — is about establishing a community around your brand.
You don’t post just to post. You post to humanize your company and interact with your customers on a peer-to-peer level.
Again, there’s more to it than clicking ‘publish’ on a website. Maximizing engagement requires the perfect balance of timing, creativity, and data. To complicate matters, what works best on one platform won’t necessarily work best on another.
That’s a lot of pressure to put on your shoulders, especially since you’re already pouring so much time and effort into your business.
And we haven’t even discussed dealing with comments and reviews. Customers are more likely to post a review of a negative experience than a positive one.
How you (or your brand, rather) deal with an upset customer could mean the difference between repeat business and a lost customer. A social manager can effectively handle even the most negative feedback.
The Top Benefits of Hiring a Social Media Manager
Whether you use social media in your off time or not, it’s clear that social media is a significant part of today’s business world. Consider hiring a social media manager, even if it’s just for a consultation.
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