Why Instagram Live Matters for Your Marketing Strategy

Since the COVID pandemic, Instagram has had to face new competition. There’s a little app shaking up the social media game called TikTok.

Since its launch, Instagram Live now has over 100 million daily users! And to do this, it launched Instagram Live in August.

So if you’re wondering what Instagram Live is, then keep reading. Here’s the information you need to help incorporate it into your marketing strategy.

What is Instagram Live?

Instagram videos are a great way to connect with your audience. Instagram live allows you to share a live stream of video content in real-time. In doing so, it allows viewers can interact through comments or likes on the post itself.

That makes it an excellent tool for building a community around your brand. It also gives you more control over how people engage with your posts.

More so than other social media platforms like Facebook videos. You have complete control of what happens during the stream as well as when they start viewing it.

Incorporating Instagram Live Into Your Marketing Strategy

In your marketing strategy, understand the value Instagram Live has to you. Without this knowledge, all you’re doing is going live and hoping for the best!

The main appeal of going live is to create buzz and engagement around your brand. It gets you up close and personal with those who enjoy your content and want to know more.

What’s more, it helps you get noticed by influencers and brands within your niche. That means that you’ll be able to reach out to them and ask for their support. Take a look at these benefits for more information about the importance of video in your social media marketing.

Consider creating a business account instead of using your profile. Doing so will allow you to use hashtags relevant to your industry, making it easier for others to find you. If you’d rather not go public, there are plenty of private accounts available too.

What are Instagram Live Rooms?

Instagram Live Rooms are like group chats. In these rooms, four creators can stream together on the same screen.

Live Rooms open up a world of discursive content and engagement. In turn, this is great for brands on the cutting edge of social change and current affairs.

It allows you to create an online community around your brand. It gives you access to a whole range of different perspectives and opinions.

In turn, these can also help you understand your target market better. And, you can connect with like-minded individuals while providing value to your audience.

Using Instagram Live for Social Media Marketing

There’s no limit on how many followers you can have in Instagram lives, making it very appealing. The only downside is that if you don’t use this feature right, you won’t grow your following. So here are some tips to help you make the most out of Instagram live:

Be Yourself

If you want to attract new customers, you need to show them who you are. Don’t try too hard to impress anyone else; let loose and enjoy being you! People will love watching you because you’re genuine. They know that you’ll put their needs first.

And, you won’t need to worry about anything but making sure that everything goes well. That’s why so many businesses choose to go viral by posting funny memes instead of trying to sell something.

Keep It Short

When you’re streaming live, keep it brief. There isn’t much room for filler words or long-winded explanations. Talk straight from the heart and tell people exactly what you think.

Make sure that you include links to any products or services that you mention. And remember to ask questions whenever possible. By doing this, you’ll give people a chance to learn more about you and your business.

Focus on Social Media Production

Even though it’s live and authentic, make sure there’s good media production. That means investing in proper equipment such as a camera and mic.

Also, consider hiring someone to produce the streams for you. A lot of companies offer these services for free or very cheap.

Use Hashtags

Using hashtags helps users find relevant information at speed. For example, suppose you’re talking about fashion on the high street.

“#Highstreetfashion” makes more sense than “#fashionshows .”But even if you aren’t discussing trending topics, adding tags still works wonders.

Include Links

Whenever possible, add links to websites where people can shop. Doing this will allow you to drive traffic back to your website, which could lead to sales.

Ask Questions

Asking questions is another effective way to encourage interaction. Not everyone has time to watch hours upon hours of YouTube videos.

So asking questions lets people see that you care enough to listen to them. Plus, answering questions keeps your followers engaged longer.

Answer Comments 

It may seem like an obvious tip. But responding to comments within minutes builds brand engagement and trust. It also encourages other people to comment on your posts.

Share Other Posts

Sharing other content related to your niche is always a great idea. You never know when someone might stumble across your post!

Get Creative With Filters

Adding filters to photos makes them look amazing. The same thing applies to video clips. Try using different effects and transitions to create unique looks.

Go Live With Instagram Live Today

Instagram Live Streaming is one of the most powerful ways to engage with your customers. If done right, it can be very beneficial to your company!

So don’t hesitate to start experimenting with Instagram Live streaming today! From that, you can get to know and build relationships with them.

Check our other articles for more engaging advice on building your brand online!


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