Are you stuck creating a logo for your business and are completely out of ideas?
Creating the perfect marketing logo is not an easy process, which is why you need all the help you can get.
To help you in the process, we put together this list of 10 tips when creating a new logo.
Read on to get started.
1. Understand Your Brand
One of the first steps before creating your logo is to understand your brand. You cannot expect customers to identify and understand your logo when you can’t do this yourself.
Take your time really mapping out what your company values are and what they represent before you begin creating your logo. If you understand your brand, you will be able to deliver the message to your customers.
This will also help you better identify your target audience.
2. Keep It Simple
Think of some of the world’s most famous logos such as Nike and apple. What do they have in common? They’re simple and to the point.
A simple logo idea can go a long way.
The problem with complex logos is they are not as easy to remember and can get quite busy.
If you start with a logo with too many elements start taking them out one at a time and see if you still get the effect you desire.
3. Stay Clear of Cliches
Take a moment to think about cliche logos you have encountered in the past. These include the double overlapping letters, chat bubbles, or logos that are too literal.
In the process of creating your own logo, you should avoid cliches at all costs.
Cliche designs have not only been done and overdone before, but they also send the message of a lack of originality.
The best way to avoid cliches is by coming up with a new original label.
4. Do Your Research
You can avoid creating a poorly created logo if you only take the time to do your research.
Since you want to be able to communicate what your brand is all about, knowing what is out there is key. Pay attention to current market trends, but avoid being too trendy.
Conducting research will help you achieve the proper balance and create a successful logo.
There are different kinds of research you can do depending on the logo you want to create.
5. Draw It Out
In the digital world, more and more people get used to the idea of pixels and neglect the good old fashion pen and paper.
Using a sketch pad will give you the chance to watch your creation come to life in front of your eyes.
Drawing out the logo will allow you to see it in a different light other than on a computer screen. Sketching gives you an opportunity to place things exactly where you want them.
6. Pick a Color Palette
Picking the right colors is an important step in logo design. The right color can bring the design to life or drag it down.
When you begin to think about your color palette, keep in mind the psychology behind color.
- Blue: trustworthy, medical, professional
- Red: bold and energetic
- Yellow: inventive, optimistic, sunny
- Black: powerful and credible
- White: pure and clean
Having this in mind will help you decide on a color palette.
7. Think in Black and White
While having the perfect color palette might work for some, others could benefit from having a black and white design.
Using black and white or the grayscale has many benefits. For example, it allows customers to focus on the actual symbol and shape of the logo.
Some logos can benefit from a black and white scheme rather than being created in color.
If you can’t decide, you can always create the logo both ways to see which one works better with your mission.
8. Know Your Audience
This goes without saying, the logo you create will depend a great deal on who your audience is. If you’re selling products for children, you wouldn’t create a logo that appeals to working professionals.
Since your target audience is children, you will want your logo to be playful enough for them to remember.
If you think you might have multiple audiences who might enjoy buying your products, you have to do research to identify all possible demographics.
9. The Typography Matters
If you ever spend countless hours trying to figure out a font just for a simple presentation, then you know how important it is to get the typography just right.
Print out your logo in several different fonts and compare which ones will look better with the imagery or icon of your logo. If your logo is mostly text, then the typography is even more important.
Try to avoid fonts that you see used often and avoid exotic fonts that are hard to read. This will only confuse your customers. Unprofessional fonts such as Comic Sans will make your logo look unprofessional so you should avoid them if you can.
If you want to experiment around with typography, try out Logo Maker and bring many fonts to life.
10. Don’t Give Up
Creating the best logo for your business is not a one-step process. Chances are you will need to create countless logos before settling down to with a final one.
Even when you put out a final logo, it might not be a hit right away. You should always remember success is not going to happen overnight and not everyone will love your logo right away.
While you want to create a timeless logo, your logo might have to change over time, so remember designing the perfect logo will be an ongoing process.
Keep trying and learn from previous mistakes.
Time to Create the Best Marketing Logo
Creating the perfect marketing logo will not happen overnight. Try some of these ten steps when you begin the process of creating a logo for your business.
Think about the color, keep it simple, know your audience, and don’t forget to do your research.
If you enjoyed these tips and would like to learn more about business and marketing, visit our blog.