5 Keys to Designing an Elegant Logo for Your Business

Did you know we see roughly 4,000 ads per day?

Logos are so engulfed in our everyday lives that they’re nearly impossible to ignore. But all logos aren’t created equal.

Companies like Starbucks and Apple have extremely recognizable and memorable logos. For every success story, however, there are thousands of stories of failed logos and forgettable brands.

Creating a memorable logo isn’t about luck. There’s a method to the madness.

Do you want your business to stand out from the crowd when it comes to branding? Here are 5 essential keys to designing an elegant logo for your business.

1. Keep it Simple

Think about all of the best logos. What do the Target bull’s eye, the Nike swoosh, and the McDonald’s golden arches have in common? They all have simple designs.

Good logo design is all about simplicity. Considering the sheer amount of logos we see in a day, it’s important to make your logo easy to consume.

Too many elements, colors, or words only make logos harder to identify. Use clean, easy to read design elements to optimize your logo design. Simplicity also makes it easier to design a logo.

2. Branding

Before you start designing a logo, you first need to evaluate your brand.

What kind of message are you trying to convey through your logo? What do you want people to know about your brand?

Apple, for example, ditched its fun multi-colored logo for a more futuristic and modern look. That lets consumers know that Apple is a serious business focused on propelling consumers into the future. Make sure your logo stays on brand too.

3. Colors

You might not put much thought into your logo color. But color is one of the most critical elements of creating a logo.

People connect colors with emotions. For example, red is an aggressive color tied to anger and excitement. You can use red if you want your logo to be loud and energetic.

Blue, on the other hand, is a more quiet color. It emotes calmness and professionalism.

Consider the feelings you want consumers to feel before choosing your color. You should also stick to only one or two colors for a simple design.

4. Fonts

What’s your favorite font?

You might not be too familiar with different font types. But fonts play a big role in how consumers perceive your brand.

Serif fonts, for example, create elegant and classy logos. Sans serif fonts appear more modern and sleek.

Are you looking to stand out? You might want to consider a script font. These fonts vary widely due to their handwritten look.

There’s no shortage of fonts available. Take the time to evaluate the right fit for your brand.

5. Transferability

The best logos of all time succeed because of their transferability.

Transferability means logos work across all different mediums. Your logo should work regardless of the size or format.

Transferability is especially important in today’s digital world. You need your logo to transfer well to social media, smartphones, and other digital platforms.