Innovation is key to business success.
People and their daily habits are constantly affected by advancement in technology.
As a small business owner, it is crucial to hold tight to the old principles of customer service but to apply them to current trending platforms to keep customers engaged and If you’ve got an online store failing to get any traffic or sales, consider check out these 4 tips. They’ll help you increase your online sales.
1. Make a Mobile App
In 2015, Flurry Analytics estimated that people spend more time using mobile apps than watching television daily. With the popularity of mobile devices ever-expanding worldwide, this is a trend that all modern businesses need to tap into.
Even relatively simple apps can increase sales by promoting repeat transactions through coupons, loyalty programs and other forms of customer engagement.
Not just big players such as Starbucks and Walmart can use this market trend to their advantage.
Small businesses worldwide are quickly adding this incredible tool to their practice, many without the difficulty of learning even some basic coding. Mobile app creation has never been easier with emerging technologies such as Bizness Apps and countless other platforms that provide templates to have a functional app up and running in a couple of hours.
2. Connect to the Cloud
Over half of the small business population has already begun using a cloud-based service to store their data. The contracts, information, sales reports and all other paperwork that would otherwise fill binders or a particular hard drive are made available to access from nearly any location.
This happens without the fear of running out of storage or losing information from damage to a sole hard drive.
Cloud services provide the security, room for growth, and convenience that countless small businesses are turning to for their information storage needs. Most services such as Dropbox or the Google Drive offer a free cloud service for beginners that can be upgraded to paid versions as a business expands and requires more storage space.
Currently, the retail industry is experiencing cut-throat competition as a result of the emergence of online-only retailers.
Additionally, many brick-and-mortar stores are using enhanced photography to promote their products online. Many photography services provider, like Pixel Pix Product Photography, are now providing custom photography services.
For that reason, entrepreneurs are developing in-store strategies to fight back competition and regain the drifting market share that online retailers are currently enjoying.
3. Lowering Prices
In most cases, individuals who place orders online are likely to enjoy competitive prices, which is not the case for those who opt to buy what they require from brick-and-mortar stores.
As a result, most consumers prefer online shopping over in-store purchases, which means physical stores are losing clients to their online competitors.
For that reason, most brick-and-mortar business operators are lowering their prices to tame the impact of price wars from online vendors.
Consequently, in-store retailers are recapturing previous customers and also winning the loyalty of first-time clients steadily.
4. Adopting Employee Empowerment Initiatives
One of the most common strategies that in-store retailers opt for to tackle the threat of online competitors is investing in their employees. As such, in-store retail employers are training their staff to focus more on providing excellent customer service.
Additionally, training in-store retail staff enlightens employees on how they can address everyday challenges to improve service delivery to customers.
Increase Your Online Sales
Today, brick-and-mortar business operators are no longer focusing on maintaining a physical presence only. On the contrary, there is a significant increase in digital marketing operations among those who own physical retail stores, in a bid to see increase their online sales.
In that case, business owners who opt for both online and physical retail stores will benefit from tapping the contribution of each of these options, and they will also compete favorably with their online-only counterparts.
