87 percent of shoppers start their product purchase journey by searching online.
But is your business showing up in any of these searches? If not, you need to start optimizing your web content to appear on the searches.
But how do you optimize your website to stay ahead of the search curve? Here are easy steps to guide you.
1. Write Great Web Content
Content is not a huge part of your Web optimization, but it plays a huge role in Google searches. Coming up with great content improves your chances of ranking high on Google search results. You’ll hook up your readers, get them to stay longer on your site, and convert.
Create content that’s relatable to the user, engaging enough, and original. The content must be in line with the purpose of your website. Write content that describes your products and services so you get your readers to convert.
2. Consider Mobile Friendliness
Thanks to the digital world, almost everyone has access to a smartphone or a tablet. Customers use these devices to browse the web, and it’s your duty as a website owner to ensure smooth navigation. Your website should be adaptive to these devices.
If you’re going to use images, use a responsive design to scale them to fit mobile users. Make sure your Meta titles are easy to read on mobile devices as well. Avoid any pop-ups that can turn away your visitors.
3. Consider Doing Some Keyword Research
Every Google search starts with a keyword. These are those words that you’re your audience is likely to use when doing a Google search. You must start by understanding the performing keywords and the current landscape before you proceed.
Keyword research should be the first step of your marketing strategy, but you should also reevaluate as time goes by. You must stay up to date because the numbers change with time.
Identify the terms used frequently to search for content related to yours and use them to optimize your keyword. A Google Keyword Planner is a wonderful tool for doing your keyword research.
4. Consider the Speed of Your Website
If your website runs slowly, Google will penalize you, and you’ll also push away your visitors. Your page must always be up to speed. Use Google PageSpeed Insights to tell how fast your page is running.
Make sure you do the speed test regularly because this is another aspect of web optimization that’s never constant. Many things can slow down your website, so regular checking is important. Google Speed Insights will give you suggestions on what to do in case your page is running slow.
5. Don’t Forget To Improve User Experience
User Experience (UX) is essential in website optimization. Good user-experience ensures you gain insight among users. You’ll understand their needs, values, and limitations.
While improving customer experience, ensure it’s in line with your business goals and objectives.
Make your content accessible and consider the population with disabilities. Make your site credible enough so you can gain the trust of your users. Finally, your site must provide value to the users and also to your company.
The good news is that there’s a way you can find out the experience of your users online. Decibel provide you with session replay technology that allows you to watch how users interact with your site. You’ll then notice any problems that are likely to cause frustrations among your users and make changes as soon as possible.
6. Use Good Images
There’s nothing as lucrative in the online world as visual content. You can never go wrong with images if you want to capture the attention of your audience. Consumers spend as much time searching for images as they search for written content.
Make sure you optimize images within your content. Use image tags so they can show up whenever a user searches your images. Use proper image sizes so that they load properly on your site and not reduce the speed.
7. Optimize Your Web Content for Videos
Apart from images, videos also perform well as far as Web optimization is concerned. Videos offer a surefire way of grabbing the user’s attention and getting them hooked. It’s not easy for a user to scroll past an exciting video.
You don’t have to shoot your own videos as you can get some from YouTube and other sites. Make sure you get no copyright clips that you can embed into your site. You can share videos on social media sites and add a call to action at the end to drive sales.
8. Don’t Forget Social Media
Social media also plays a vital role as far as content optimization is concerned. You don’t just post a link and leave nature to take its course. It’s also not about posting content on Facebook and leaving it at that.
When it comes to social media, you have to get out there and build relationships with your users. You must connect, share content, and get feedback. Engagement is very important if you want to succeed in social media.
9. Use Landing Pages
If you’re going to use landing pages to optimize your content, don’t forget to put your keywords in mind. Make sure you work on keywords that are relevant to your product and services. As long as you do thorough research, you’ll find keywords that apply to your products.
Consider testing multiple landing pages, with every page focusing on a keyword. Make sure you track down your pages so you can delete underperforming ones to avoid slowing down your entire website.
Content Optimization Is Key To Online Success
Web content optimization is ensuring your search engines are in line with your digital marketing goals. You need to reach out to the users and make sure they find you. Use essential data that makes it easy for Google to know more about your business and send users to your site.
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