Did you know over 2.46 billion people around the globe use social media?
Experts predict that number to rise to 2.77 billion in 2019. This means over 35% of the world’s population has a social media account.
This is why you need a social media account as well; you need to go where the people are. This leads to the question, “what social media platform do you need for your business?”
That would depend on your content and your target demographics. Find out which of these top social media sites for businesses would serve your purpose.
Almost every business is on Facebook nowadays, and why not? It has over 2.2 billion monthly active users, and almost every one of your customers likely has an account. In fact, people expect every business nowadays to have a Facebook account, ensuring its place as the first in the top business social media sites list.
Facebook pages can post images, videos, status updates, etc. to share with customers. It has become friendly to businesses today, too.
It now has fields wherein you can enter your business information. You can put your business hours, address, contact number, and so on.
Users can post reviews as well and give you a rating based on the 5-star system. You can also advertise on this platform and tweak its settings so you only reach whom you need to.
2. Facebook Messenger
Facebook Messenger has access to the same customer user base as Facebook. However, this app is more about communicating with customers.
Facebook allows businesses to use bots instead of humans to respond to customers. These bots can answer questions, do tasks like make reservations, and more. In many cases, a bot is more than enough to address a concern.
An exception would be when a customer has a specific concern. In such a case, a human can still take over and talk to the customer.
Facebook Messenger also has some neat advertising campaigns, wherein ads prompt users to send a direct message to your Facebook page. Once they do, you’ll have a chance of converting them to customers.
Unlike Facebook where accounts can post various media types, YouTube focuses on videos. If you’re not familiar with it, its users can subscribe to a channel, get updates from it, and comment on videos. This platform has over 1.9 billion monthly active users.
This makes it one of the top social media sites and one of the best platforms for businesses. Companies use it to post informational videos, instructional materials, and so forth. Repair businesses, for example, can use this platform to share how they do their repairs.
This would allow you to create a direct connection to your customers. Even people out of their market can watch your videos and refer you to people who would need your services.
If lengthy videos won’t suit your business, consider having an Instagram account instead. This is an image-sharing platform, but you can also post short videos if you so wish. This one has 500 million daily active users.
Instagram is great for businesses who rely on visuals to entice customers, such as food businesses, interior design companies, and such. Even if your business isn’t in this category, you can still benefit from posting graphics. After all, humans process visual data better.
This is yet another platform for sharing images, but this one has a more creative user base. People often use it for inspirations for their home, crafts, outfits, and whatnots. It has over 175 monthly active users, with 81% of those being women.
If your market consists of people who are into this stuff, having a Pinterest account will suit you. Pinners also use the platform to decide what they should buy. They can even buy products right from their Pinterest feed.
Twitter is one of the older social media websites. It’s only 2 years younger than Facebook and about 6 years older than Instagram. It has over 330 million monthly active followers, who use it to share their thoughts and also to get updates from the accounts they follow.
Its main appeal to users having the like and “retweet” functions, which let them share the status updates of other accounts. Businesses can benefit from this in a way that they’ll be able to widen their reach with no effort from them.
However, what Twitter is great at is providing live updates. Sports accounts, for example, use it to post live commentary and score updates.
You may know LinkedIn as a resume site, but it has since evolved into one of the best social media sites for business. It has over 294 monthly active users, who use the site beyond posting their resume and searching for jobs.
You can now use it to share content, network with other people, attract talents to your company, and even build your brand. It also offers advertising campaigns to boost your content and attract more followers. Check out the LinkedIn profile of A Glass and Aluminum as an example.
If your market is on the younger side, Snapchat is a must have for your business. It has over 300 million monthly active users, which comprise of a younger demographic for the most part.
It made the Stories format popular, which Instagram has since adapted. Using this platform, users can share photos or short videos to their friends or to their Stories for everyone to see. It’s a great way to share updates to your followers, but note that snaps usually disappear after 24 hours.
Learn More About Social Media Sites for Businesses
You don’t have to have an account in all these social media sites for businesses, but it helps to have at least 2 or more. These are easy ways to connect with your customers, considering almost everyone has an account in one of these platforms.
If you want to learn more about these and more, read our other guides now. Explore articles like the top software products you need and more tips and tricks for your businesses.